zway

BUILD™ 

Business Development For Small Business. 

For: (Example)

* Garden  makeover companies
* Bathroom and kitchen fitting specialists
* Home renovators
*Bespoke furniture creators
* Management Consultants / Trainers
* Career Education and Courses

The BUILD Framework is for smaller businesses who sell high-value, high-ticket services.
(£3 k plus)
hello world!
Who Are You?
BUILD is for tradespeople and service providers who sell high-value, high-ticket services.

This includes:

1. Garden and landscape makeover companies
2. Bathroom and kitchen fitting specialists
3. Home renovators and bespoke furniture creators.

If you’ve struggled with inconsistent leads, wasted time, or underwhelming projects, BUILD is the game-changer you’ve been looking for.
What Problem Does BUILD Solve?
A Broken System That Holds You Back
Most platforms, like Checkatrade or Bark.com, put you in a losing game:

They send leads to multiple businesses, turning you into one of many fighting over the same job. These platforms don’t care if you win the project or not—they just want their ad fees.
This leaves you chasing jobs, competing on price, and feeling undervalued.

Missed Opportunities
Without the right strategy, even great businesses struggle to stand out. You might be doing amazing work, but without a clear offer and reputation-building system, it’s hard to attract the right clients.

BUILD changes that.
Why BUILD Is Different
A System Designed for Your Success
The BUILD Framework is not just about leads—it’s about getting you the right leads and helping you win the project. It ensures that every inquiry is pre-qualified and ready to buy.

Exclusive Leads, Not Shared
Unlike others, we provide exclusive, high-quality leads, and we only win when you do. Our pricing ensures you see results before making a major commitment, while our CRM tools let us track performance together, so you get transparency and value.

Reputation Boosting
BUILD creates a follow-up system that includes emails, texts, and letters—showcasing your expertise and professionalism. By the time you meet your potential client, they already trust you and value your work.

Transform Your Business
With BUILD, you’re not just chasing jobs—you’re building a premium business line where you do the projects you love and get paid what you’re worth.

Our First Chat Is Free

BUILD™  Is Business Development for small businesses.

The truth is, many small businesses feel stuck. The competition is fierce, the systems seem stacked against them, and it’s easy to feel like success is out of reach.

But with the right tools, you can beat the odds.

BUILD gives you a proven framework to:

1. Showcase Your Value: We uncover what makes your business special and package it into an irresistible offer.
2. Stand Out From the Crowd: By focusing on your strengths, BUILD ensures you attract clients who value your work.
3. Achieve Real Results: With a structured follow-up system and expert guidance, BUILD ensures your success—no matter your starting point.

Success Is Within Reach
No matter how small your company is or how tough the competition feels, BUILD works. By following this framework, you can take control of your business and achieve the results you’ve always wanted.

Getting started is easy: Book your first call with me, and I’ll guide you from initial discovery to your final goal—A framework that will  show you How to sell  your knowledge and processes.

Book a Call To See What Can Be Done

Check Below To See If You Are In The Right Place.

Let's not waste your time.  If your business has enough work and you make enough profit from the jobs you win......then you don't need Zway.
Who Are We?
Zway has developed "BUILD".  We are a 12-year-old  Digital Marketing Agency, based in Milton Keynes,  dedicated to helping smaller companies to win against bigger competition.

We automate your business, so you are free from day-to-day paperwork grind and free to work ON your business, not just IN it.

We then help you to create offers for your clients where they would feel stupid saying "No".
What Do We Do?
We take service businesses like yours and we transform them digitally.

We build offers based on what your clients want. Offers so good they will feel stupid saying "No".

We tell the World about you.

We get you valuable, profitable work you can rely on and remove you from the World where you look the same as everyone else.

We make your business special.
Why Are We Different?
We don't manage Facebook ads for you.

We don't ask you for monthly or annual fees

We don't give the same leads to multiple companies.

We don't charge you fo SEO and do nothing.

We don't promise and fail.

We DELIVER new , profitable business for your company and ensure your customers want to buy from YOU.
BUILD Business Development for Small Businesses

This is the BUILD Framework - Business Development for Small Businesses

The Build Framework



“B” stands for- Baseline Audit: We analyze your website, SEO, and advertising efforts to identify areas for improvement.

“U” Stands for - Unique Value Proposition: Together, we define your standout services and create a compelling story that makes your business shine.

“I” stands for - Irresistible Offer Creation: We craft an offer so good, your clients will feel stupid saying no.

“L” stands for - Lead Generation and Management: We drive qualified leads to your offer and nurture them with a proven follow-up system.

“D” stands for - Deal Closing Support: We book appointments and equip you with everything needed to seal the deal.

If This Is What Happens In Your Business..............

Create New Revenue Streams Without Increasing Costs
Profits are slim.
You need to find new clients
Competition is fierce
You feel frustrated and exhausted, constantly pushing to take on more clients and projects just to make ends meet. The long hours can lead to burnout, leaving little time for personal life or strategic growth, making you feel stuck in a cycle of constant hustle..
You feel anxious and uncertain. The pressure to find new business can be stressful, especially when existing income isn't meeting your needs. It can feel like a constant chase, draining your energy and taking time away from delivering quality work to your current clients.
You face fierce competition and struggle to differentiate. it can be frustrating and discouraging. You might feel like you’re blending into a crowded market, making it difficult to stand out and attract clients. This can lead to self-doubt and a sense that no matter how hard you work, it’s tough to get ahead.

Then We Need To Talk. Click on the Calendly Link Now

A Choice Of Engagement Models to create your own BUILD Framework.

A Done For You Approach

Zway can set out the entire programme of BUILD,  

We can agree on the timescales and the deliverables with you.

We can produce all of the materials for you and report on each stage.

This is a Managed BUILD solution.

A Done With You Approach

Zway can set out the programme during an initial kick-off workshop for this project.

We can agree on deliverables and distribute the workload with your own staff.

We can collate all of the materials and project manage from start to end..
Will You DIY Or Ask Us To Do It?.
Zway will show you exactly how BUILD Framework projects work, sharing videos, PDFs, and presentations to guide you every step of the way. However, here’s the catch: the “Curse of Knowledge.” Simply put, you know your business so well that it’s tough to simplify and see it from an outsider’s perspective—which is key to success in these projects.

Attempting to tackle these projects internally can divert your focus from core work and drain resources. Zway specialises in running these initiatives efficiently and discreetly, ensuring your team stays focused while we bring value to life in the background.

Plus, we automate complex processes for clients every day, maximising every budget pound. When Zway is involved, you get exceptional value, typically for less than it would cost to do it yourself.
CLIENT CASE STUDY - CONSTRUCTION.
A Landscaping business that has built over £10m of annual revenues over the space of the last 30 years, the current owners have deemed it is time to retire.

The business is in a strong position with no debt and a strong customer base with strong reviews and goodwill.

The problem was how to create an environment where potential acquirers would value the company highly.  The industry has a standard multiplier of 3 x EBITDA and the initial projections were lower than expected, disappointing the Partners. Working with Zway has started to change the picture in their favour:

The largest and most successful part of the business deals with the provision of soft and hard landscaping sub-contracting in larger building projects. However, each new client's win follows a competitive and drawn-out tendering process. Future business acquirers were being put off because the existing owners managed this part of the business themselves, and it was time-consuming. Making it hard for the existing owners to step away.

Additionally, larger projects carried extensive risk if final project part payments were not forthcoming in a timely fashion and created issues when agreeing working capital required.

Zway has been retained to create a new 99% automated process for tender submissions and projects management and to create a new framework to IP strategy.
*      6-Month Project

*      Over £10m Revenues

*      Zway Enterprise Pack

*      Construction

*      Automation and BUILD

*      500% ROI to date

The TURN-LEAF acronym reflects both the family name and the landscaping focus, while maintaining a clear representation of the process:

T - Tendering: Prepare and submit detailed tenders to win new projects.

U - Understand (Assessment): Evaluate project requirements, site conditions, and feasibility.

R - Resource Planning: Develop a detailed plan, including timelines and resource allocation.

N - Navigate Logistics: Coordinate the timely delivery of materials, equipment, and personnel.

L - Landscaping Execution: Implement both soft and hard landscaping activities according to the plan.

E - Evaluate (Quality Control): Monitor and inspect progress to ensure high-quality results.

A - Approval (Final Review): Conduct end-of-project meetings with clients to ensure satisfaction.

F - Finalize Payment: Secure final payments and address any outstanding issues.

Each part of the acronym has been defined in detail and automated systems deployed to ensure internal and external communications.

Zway is now working with the client to deploy RAG (AI Automation for tender responses) and this has had a massive, unexpected benefit.

The number of tenders that can be handled at any one time has risen from 3 to over 10. More tender submissions mean more wins, (even without raising the win-rate), however, the additional accuracy of margin calculations has also raised the closed order margins and lifted overall profitability substantially.

The new TURN - LEAF frameworks have now been registered and form part of the company IP.

Expected return on the Zway investment is over 500% in year one, taking only 2024 revenues into consideration. However, that return will increase 10 x at the founders exit when acquirers can see the existing owners are able to step away from the business without any loss of performance and the risks of financial penalties on each project have been vastly reduced, in turn reducing working capital requirements.

TIRED OF OVERLOOKING HIDDEN BUSINESS VALUE THAT COULD SKYROCKET YOUR REVENUE?

Do you find yourself delivering exceptional value to clients, yet feeling like there’s untapped potential slipping through the cracks?
Are you constantly reinventing the wheel for each project, sharing profound insights that never transform into lasting assets for your business?
Have you ever wished there was a way to package your knowledge into a form that can generate ongoing revenue, without additional daily effort?

We know your expertise is vast, and it's a shame to see those impactful insights only reach one client at a time.

But here's the reality—you're a consultant, not a product developer. And focusing on what you do best shouldn’t prevent you from expanding your business legacy.

That's exactly why we created BUILD.

With BUILD, you can:

1. Transform everyday expertise into high-value products, freeing you from repeating insights and allowing you to focus on creating even more.

2. Uncover hidden potential in your processes, ensuring no knowledge goes unleveraged, boosting trust and value with clients.

3. Develop new revenue streams, providing you with financial security and a new dimension to your business growth.

4. Safeguard your processes with our proprietary frameworks, giving you peace of mind and maintaining your competitive edge.

5. Witness a significant boost in your company’s valuation, often seeing a 20x return on investment—without overburdening your current workload

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