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Framework to IP Product Marketing

How Business Automation can produce assets to create more income for your company. 

Framework to IP - The Big Idea

Introduction.
Here we tell you how Zway Framework to IP Product Development service was born.   Zway has created automated business processes for corporate clients in Banking, Insurance, Phamaceuticals and Transport for over ten years.

Until recently, Zway services were confined to the technical aspects of building automation to existing processes.

More recently, whilst consulting using Kyle Balmer (of YouTube and TikTok fame) solutions, we started to develop additional services designed to USE the automated processes we created to produce demonstrable returns through additional revenues. This process starts to use the automated business processes we build, to create new products and new services.

Whilst Zway IT development is currently situated in Ukraine, we have developed a considerable area of expertise (based in UK) offering solutions that include:

Website Development

New Product Consulting and Development

Digital Marketing

Consulting and Training Services

Zway services are now being used for PRODUCT DEVELOPMENT rather than traditional IT solutions.

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The Big Idea of Framework to IP Product Development



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Most successful companies have already been through a phase of initial growth and then start to SYSTEMISE their business. 

The production of SOP documents (Standard Operating Procedures) is a well understood method to start systemization. In short: The SOPs are then refined to ensure anyone can follow them and wherever possible, automated systems are put in place to replace or enhance human services.

But WHY do companies bother to do this? The answer lies in both competitive advantage and shareholder returns.
Competitive Advantage.
During the initial growth phase or startup phase of any business, the Founders always ensure that the company has a number of differentiating factors. For instance: The business may be able to offer their clients a superior service than the competitors. Or it may offer a new way of doing things and reduce friction during product delivery. These differentiators are the reason why customers hand over their money to this company and not to a competitor. But, after a while, growth from differentiation becomes increasingly more difficult to find. Other startups arrive in the market and move more swiftly with their own new ideas. It’s just the way it always works.

It is at this stage; the business needs to look for new ways to grow and apart from price (nobody wants to be the second cheapest in the market), the obvious area to improve is efficiency. Now I know that increased efficiency is often seen as “making more profit” and we will come to that benefit in the next point around shareholder value, but the main advantage of increased efficiency is Reducing friction.
Reducing Friction
Science tells us that friction is: “The force resisting the relative motion of solid surfaces, fluid layers, and material elements sliding against each other.”
In your business the “solid surfaces rubbing on each other” are your services and your customers. We all know that friction causes heat. heat is energy. Energy is produced by effort. It always annoys me when I see companies trying to view vanity metrics such as “Customer loyalty”. They ask inane questions such as:

“On a scale of 1 to 10 (10 being most likely), how likely are you to recommend us to a friend?”

But whatever the results of these surveys are, they are not predictions of customer loyalty. They may give a snapshot in time of customer satisfaction, but they do not explain why customers leave in droves, as soon as they find a cheaper product or service. Customers are loyal to companies that make life easy for them. The less effort a customer needs to expend, the more satisfied, the more loyal he is. Amazon has proved this with their “One-click to buy”. Their own intelligence shows that by adding just ONE more click to the buying process they would reduce sales by up to 50%!So, the question you should be asking your customers is:

“On a scale of 1 to 10, how much EFFORT did you have to expend to do your business with us today”.

These results will point you toward areas of friction. Friction can be reduced when improvements to business processes are made.

Shareholder Returns.
The people that own shares in your company want returns on their investments. These returns can come from either dividends or from the value of their stock (if they were to sell). Dividends can only be paid when a company makes a profit. Profits always tend to improve when the business becomes more efficient, particularly when human labours are replaced by automated technologies. It is almost always the case that increased profits push up the share price and increase shareholder value.
 These are the expected results of systemization and the normal reasons a company goes through the systemization phase. But these normal growth phases are not “The big idea” here. The big idea is to create more (in most cases much more) Shareholder Value through the additional creation of Company IP.
 Research shows us that in 90% or plus of cases, companies having systemized their business do not take this extra step. We don’t know why. It may be from indolence or ignorance. We just don’t know. This paper is aimed toward company Directors, so it shouldn’t be necessary to dumb down the content and to interpret every phrase, but in this case, it may be worth me explaining what I mean by company IP, just to ensure we are both singing from the same hymn sheet. 
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Company IP.
ntellectual Property (IP) is owned by people or companies. It is an ASSET. In many cases, IP is one of the most valuable assets a company can own. In his book “24 Assets” Daniel Priestley uses the phrase “Income Follows Assets”. Meaning that assets can be created and then sold to create more and more income (wealth). IP comes in seven key forms. In 2022 the UK Government (HMRC) set them out as: “Copyright, trademarks, patents, geographical indications, plant varieties, industrial designs and semiconductor integrated circuit layout designs.”

Copyright your own Processes.
In the big idea, we are dealing with the IP of a Copyright.  The big idea in short is: To take your existing business processes, the ones you use every day in your business, document them, create and visualise a framework using those processes, protect it, tell the World about it and create income and shareholder value from it.
Distinctly, the shareholder value will come from the share price increases that, in turn, come from the increased revenues and increased profits created from the asset in the journey “From Framework to IP”

Proof.
Kyle Balmers RiSEN Framework
In 2023 Kyle Balmer began teaching techniques to use AI to company Directors in UK and USA. His knowledge of AI and his ability to create prompts that drive AI Large Language Models to produce outputs that can be used with the greatest value, became a sought-after commodity. He was, at this time, making a reasonable living as an AI Consultant. But it was only when he created a FRAMEWORK from his own thought processes that his expertise went viral. In 2024 Kyle started to receive Millions of views on his YouTube and TikTok channels and international fame from his “RIsEN” Framework. Today, using his framework (he protected it by UK Copyright in 2024), he charges £1,500 an hour to run workshops for AI intrigued company stakeholders. The value of his personal stock has increased more than tenfold, and he attributes much of this from the RIsEN framework and how he uses it.

Deloitte's SCORE Framework .
Framework: SCORE (Strategy, Capabilities, Operations, Risk, and Execution)

Developed by: Deloitte UK

Impact & Wealth Creation:

Impact: Deloitte’s SCORE framework helps companies in the UK optimize their business performance. It covers a comprehensive approach from strategic planning to operational execution, with a focus on risk management throughout the process. This has been particularly useful for companies undergoing transformation projects or seeking efficiency improvements.

Wealth Creation: By using the SCORE framework, Deloitte has been able to attract large-scale projects with clients across sectors such as financial services, retail, and manufacturing. The structured approach has positioned Deloitte as a key partner for businesses looking to align strategy with operational capabilities.

Business Value: The SCORE framework has helped Deloitte secure multi-million-pound contracts by providing clients with a clear, actionable path to improve their operations. The framework’s branding as a word makes it more memorable and marketable, enhancing Deloitte’s competitive edge in the consulting market.

This example highlights how the SCORE framework, with a proper word as an acronym, has enabled Deloitte to distinguish itself in the market, driving substantial value through well-defined consulting processes.
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Accenture's ACTIVATE Framework .
Framework: ACTIVATE (Align, Create, Transform, Innovate, Validate, Accelerate, Track, Execute)

Developed by: Accenture UK

Impact & Wealth Creation:

Impact: The ACTIVATE framework is designed to guide digital transformation projects from initial strategy through to execution. It helps clients in the UK streamline operations and drive innovation by following a clear, structured process.

Wealth Creation: Accenture’s ability to apply the ACTIVATE framework to large-scale projects in banking, retail, and healthcare has made it a valuable asset in securing multi-million-pound contracts in the UK.

Business Value: The ACTIVATE framework has allowed Accenture to effectively manage complex projects, reducing delivery times and ensuring high client satisfaction. This has solidified its position as a leader in consulting and technology services.



Each of these frameworks has helped their respective consulting firms create significant value by offering structured and repeatable processes that appeal to UK businesses. Using an acronym that forms a word helps with branding and recall, making these frameworks even more valuable in the market.



Zway can do this for you, teach you how to do it, or just introduce the ideas and let you run with it yourself. It’s up to you.



David Claxton

David.claxton@zwayonline.com

+44 7768 702988 .
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