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Maintaining Your IP Created from Your Processes Framework To Grow Consulting Revenues

How To Grow Revenues in Your Consulting business and keep them growing

Why Ongoing Engagement with Your Team is Key to keep growing consulting revenues

Introduction.

Introduction to How to Grow Consulting Revenues.

When a company partners with Zway, we help them turn their business processes into a structured framework that becomes intellectual property (IP). This IP becomes an asset—something that can add substantial value to the company over time. But like any asset, from a piece of machinery to a prized real estate investment, your framework needs consistent attention and upkeep to maintain its value and keep growing your consulting revenues.

Once Zway's engagement ends, it’s critical that your team is equipped to carry the torch. They’ll be responsible for communicating, managing, and evolving this new asset. This blog post is a guide to what that means and why ongoing engagement with your team is so important.

Think of Your Framework as an Investment Property 
Imagine the framework we helped you develop is like a high-end investment property. When you first acquire it, it’s fresh, impressive, and ready to generate solid returns. But if you neglect it—don’t keep up with maintenance, repairs, or marketing—it quickly loses its appeal, and those returns can dry up.

Maintain your assets and grow consulting revenues
Your new framework is an asset with the potential to enhance your reputation, generate additional revenue, and differentiate you from competitors. But to keep it in peak condition, your team must remain actively involved in maintaining and promoting it. 

This ensures that the framework continues to serve as a strong foundation for your business, and over time, it builds a reputation that can enhance your company’s value.
Moreover, just like an investment property, your framework can be “rented out” or leveraged in different ways. For example, you might license the framework to other companies, use it as a core part of your consulting services, or even sell it outright if the right opportunity arises. The better maintained and more widely known your framework is, the more you can command such arrangements, just like a well-kept property in a prime location.
What Your Team Needs to Do on a Monthly Basis To Maintain IP AssetsOnce Zway's part is done, your team will need to carry out a few essential activities to ensure the framework stays relevant, useful, and impactful. Here’s a breakdown of the key tasks they’ll need to tackle each month when learning how to grow consulting revenues:

Update Content and Materials
As your industry changes, so should your framework. Your team should keep an eye on trends and updates in your field, ensuring that any new insights are incorporated into the framework. This could mean revising guides, updating blog posts, or creating new content that shows how your framework adapts to emerging needs.
Example: If the framework involves technology or regulatory practices, your team needs to update these changes in the content so that the material remains accurate and credible.

Monitor and Engage on Social Media
Consistency is key when it comes to promoting your framework on platforms like LinkedIn, Twitter, and TikTok. Monthly updates—posting infographics, video snippets, or success stories—keep your framework top of mind for your audience.
Engaging with comments or sharing how the framework has been applied in recent projects helps build credibility and trust.
Example: Sharing a client testimonial about how your framework helped them save costs or improve efficiency can reinforce the value of your IP to potential new clients.

Hold Internal Training Sessions
Just like any complex piece of equipment, your team needs to know how to operate your framework effectively. Monthly training sessions ensure that everyone remains aligned on how to communicate and apply the framework in client projects.  This helps new team members understand the framework and refreshes knowledge for existing staff, making sure everyone is on the same page.
Example: A monthly “lunch and learn” could focus on a different aspect of the framework, ensuring the whole team is comfortable using it in client engagements.

Track Performance and Gather Feedback
Just as you’d monitor the performance of any financial investment, your team should track how the framework is performing. Are clients finding it helpful? Where do they see room for improvement?  Regular feedback sessions with clients allow you to tweak and refine the framework, making sure it remains a competitive asset.
Example: Collecting feedback might reveal that a particular part of the framework needs to be streamlined or that clients would appreciate additional resources like case studies.

Host Monthly Webinars or Q&A Sessions
Monthly webinars or Q&A sessions can help keep clients engaged and position your company as thought leaders in the industry.
  These sessions give clients and prospects a chance to ask questions about your framework, deepening their understanding and helping you build stronger relationships.
Example: A webinar on “How to Maximize the Impact of [Your Framework] in 2024” can attract potential new clients and keep existing clients engaged.

Review and Refresh Marketing Materials
Marketing efforts must stay aligned with the evolution of your framework. Review your marketing materials each month to ensure they reflect the latest updates or successes.  This might involve tweaking the elevator pitch, updating website content, or creating new lead magnets.
Example: If a particular case study or success story has become outdated, replace it with a recent success that better demonstrates the current strengths of your framework.
Maintaining the Asset: It’s About More Than Just the Now
This process is not just about keeping things running smoothly today. It’s about building a legacy for the future. The more consistent your team is in maintaining and promoting the framework, the more valuable it becomes over time.  If you’re planning to sell your company in the future, this kind of well-maintained, widely recognized IP can be a game-changer. It can be the difference between selling for a modest profit and achieving a premium valuation that reflects the strength of your brand, your reputation, and your expertise.

Leveraging Your Framework for Additional Revenue Streams
Beyond just maintaining your framework, you can also leverage it to create new revenue streams. Much like how you could rent out an investment property, you might license the framework to other companies who see its value. Alternatively, you could integrate it into your core services as a unique selling point or even offer workshops and training programs based on the framework.  This flexibility is what makes the framework such a powerful asset. When it’s well-maintained and well-known, it can serve as a foundation for new business opportunities, partnerships, and even strategic exits if you decide to sell your company down the line.

Why Your Team’s Involvement is Critical
Your team is the heart of this ongoing effort. They know the business best, they understand your clients, and they’re the ones who will be interacting with them on a daily basis. If they understand the value of the framework and how to use it, they’ll be your best ambassadors in the market.  In other words, think of Zway as the architects who designed your beautiful building (the framework), but your team is the property manager who makes sure it stays in prime condition. They’re the ones who ensure it keeps attracting attention and generating value long after the initial design is complete.

A Roadmap to Prosperity
Engaging your team in this way isn’t just a box to check—it’s a pathway to greater prosperity. A well-maintained framework becomes synonymous with your company’s identity, helping you become known as specialists in your field. This not only attracts new clients but also deepens trust with existing ones.  So, if you’re ready to unlock the full potential of your framework and ensure that it remains a competitive advantage, don’t underestimate the importance of your team’s role in the journey. When everyone is aligned and equipped to promote and maintain the framework, you’ll see the impact on your bottom line, your brand reputation, and the lasting success of your business.

Let’s build that future together—one well-maintained framework at a time, turning your IP into an asset that’s as flexible, lucrative, and enduring as any investment property. .
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Consider how easy and manageable this process would be if each person had their own workflow to follow and every piece of information they needed to make it so was available at the right time, in one place.
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