For more information go to the Framework to IP page here
Introduction to Product Marketing for Consultants.
Have you considered a simple way to add tens or even hundreds of thousands of dollars to your company’s long-term value while generating extra revenue now?
It’s called "Framework to IP"—a process of identifying parts of your business (services, expertise, or systems) that can be simplified into a distinct framework. Once created, this framework can be protected, branded, and monetized to boost your company's value and market presence . Essentially, it is a service of Product Marketing for Consultants
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How does it all work?
Think of the systems and processes you already guide clients through daily—have you formalized them into a recognisable, easy-to-communicate format?
If not, you are missing out on a valuable source of revenue for your business, turning your back on future value that could have been added to your company share price and maybe even risking the possibility that your valuable IP could be stolen and used by others.
This is akin to owning a valuable asset that is hidden in your loft. All the time it is there and you are doing nothing with it. Worse still - You may not even know it is there and will leave it for the next tenant!
The only difference with this analogy is that when the painting is discovered, it can still be sold. Your business assets need to be monetised now, before it is too late. The assets that are already in your business are the processes you use every day. Some of them are processes you use internally, some are customer facing.
You may already have a standard operating procedure (SOP), but this is not enough to create and protect an asset.
How it is done
The idea is to identify these systems, turn them into a type of Acronym / Framework or graphic that can be very quickly communicated.
Example: A colleague of mine called Kyle Balmer teaches all things AI. He uses a framework called RIsEN. He has Protected that using trademarks (not the idea, the FRAMEWORK) and this in turn has added value to his consulting company. Youtube views on this framework are already in the MILLIONS! Kyle probably created more value in that one single act than he earned in total last year.
Zway has created a PDF detailing the 12 ways you can do this in your company and it is yours for free if you click on the link here. By all means, take this idea as your own, you can even get one of your staff to do this for you.
But, if you want to get it done right away, I provide a service where I can do this for you.
Because I’ve done this a few times already, I have a head start, I have the IT and tools, it will take me less time and the results will be better (I hope you will agree)! In short _ It will be cheaper to have me do it for you than doing it yourself.
Here’s what you can do now:
Download the 12 step process of “Framework to IP” for free
See an example of how Kyle did it for his consultancy and if you like:
Drop me a message or set a time for us to talk about doing this in your business. Conclusion
There is no quicker way to produce shareholder value than to go through this programme with Zway. Before you consider investments for marketing campaigns, make sure you have already utilised the highly valuable assets your company already owns that can not only create incremental revenue this year, but can add enormous shareholder value over the longer term.
