The Build Framework



“B” stands for- Baseline Audit: We analyze your website, SEO, and advertising efforts to identify areas for improvement.

“U” Stands for - Unique Value Proposition: Together, we define your standout services and create a compelling story that makes your business shine.

“I” stands for - Irresistible Offer Creation: We craft an offer so good, your clients will feel stupid saying no.

“L” stands for - Lead Generation and Management: We drive qualified leads to your offer and nurture them with a proven follow-up system.

“D” stands for - Deal Closing Support: We book appointments and equip you with everything needed to seal the deal.

Profits are slim.

You need to find new clients

Competition is fierce

You feel frustrated and exhausted, constantly pushing to take on more clients and projects just to make ends meet. The long hours can lead to burnout, leaving little time for personal life or strategic growth, making you feel stuck in a cycle of constant hustle..

You feel anxious and uncertain. The pressure to find new business can be stressful, especially when existing income isn't meeting your needs. It can feel like a constant chase, draining your energy and taking time away from delivering quality work to your current clients.

You face fierce competition and struggle to differentiate. it can be frustrating and discouraging. You might feel like you’re blending into a crowded market, making it difficult to stand out and attract clients. This can lead to self-doubt and a sense that no matter how hard you work, it’s tough to get ahead.

A Choice Of Engagement Models to create your own BUILD Framework.

Will You DIY Or Ask Us To Do It?.

Zway will show you exactly how BUILD Framework projects work, sharing videos, PDFs, and presentations to guide you every step of the way. However, here’s the catch: the “Curse of Knowledge.” Simply put, you know your business so well that it’s tough to simplify and see it from an outsider’s perspective—which is key to success in these projects.

Attempting to tackle these projects internally can divert your focus from core work and drain resources. Zway specialises in running these initiatives efficiently and discreetly, ensuring your team stays focused while we bring value to life in the background.

Plus, we automate complex processes for clients every day, maximising every budget pound. When Zway is involved, you get exceptional value, typically for less than it would cost to do it yourself.

CLIENT CASE STUDY - CONSTRUCTION.

The TURN-LEAF acronym reflects both the family name and the landscaping focus, while maintaining a clear representation of the process:

T - Tendering: Prepare and submit detailed tenders to win new projects.

U - Understand (Assessment): Evaluate project requirements, site conditions, and feasibility.

R - Resource Planning: Develop a detailed plan, including timelines and resource allocation.

N - Navigate Logistics: Coordinate the timely delivery of materials, equipment, and personnel.

L - Landscaping Execution: Implement both soft and hard landscaping activities according to the plan.

E - Evaluate (Quality Control): Monitor and inspect progress to ensure high-quality results.

A - Approval (Final Review): Conduct end-of-project meetings with clients to ensure satisfaction.

F - Finalize Payment: Secure final payments and address any outstanding issues.

Each part of the acronym has been defined in detail and automated systems deployed to ensure internal and external communications.

Zway is now working with the client to deploy RAG (AI Automation for tender responses) and this has had a massive, unexpected benefit.

The number of tenders that can be handled at any one time has risen from 3 to over 10. More tender submissions mean more wins, (even without raising the win-rate), however, the additional accuracy of margin calculations has also raised the closed order margins and lifted overall profitability substantially.

The new TURN - LEAF frameworks have now been registered and form part of the company IP.

Expected return on the Zway investment is over 500% in year one, taking only 2024 revenues into consideration. However, that return will increase 10 x at the founders exit when acquirers can see the existing owners are able to step away from the business without any loss of performance and the risks of financial penalties on each project have been vastly reduced, in turn reducing working capital requirements.

Do you find yourself delivering exceptional value to clients, yet feeling like there’s untapped potential slipping through the cracks?
Are you constantly reinventing the wheel for each project, sharing profound insights that never transform into lasting assets for your business?
Have you ever wished there was a way to package your knowledge into a form that can generate ongoing revenue, without additional daily effort?

We know your expertise is vast, and it's a shame to see those impactful insights only reach one client at a time.

But here's the reality—you're a consultant, not a product developer. And focusing on what you do best shouldn’t prevent you from expanding your business legacy.

That's exactly why we created BUILD.

With BUILD, you can:

1. Transform everyday expertise into high-value products, freeing you from repeating insights and allowing you to focus on creating even more.

2. Uncover hidden potential in your processes, ensuring no knowledge goes unleveraged, boosting trust and value with clients.

3. Develop new revenue streams, providing you with financial security and a new dimension to your business growth.

4. Safeguard your processes with our proprietary frameworks, giving you peace of mind and maintaining your competitive edge.

5. Witness a significant boost in your company’s valuation, often seeing a 20x return on investment—without overburdening your current workload