2 ways to beat competition in consulting and education businesses
Ways to Beat Competition: How Turning Knowledge into a Product Can Transform Your Business.
In the world of consulting and education, competition can be fierce. Many businesses struggle with finding ways to beat competition, often ending up in a never-ending cycle of chasing new clients and fighting to stand out. But there’s a smarter way to stay ahead—one that doesn’t involve slashing prices or working long hours. Instead, it’s about taking your expertise and turning it into a product through a strategy known as Framework to IP.
By adopting this approach, you can leverage the knowledge and processes you already have and transform them into assets that generate income independently of your time. Not only does this create a new revenue stream, but it also helps you position yourself as a leader in your field, making competition much less of a concern. Let’s dive into how this strategy works and why it’s one of the best ways to beat competition in today’s market.
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Competing head-on never works.
When you’re in the consulting or training business, competition is always around the corner. New players, shifting trends, and changing client needs mean that you constantly have to hustle to stay relevant. Many consultants find themselves working extra hours, desperately trying to attract new clients, and feeling the pressure to cut prices just to win contracts. It’s exhausting, and it often feels like no matter how hard you work, someone else is ready to offer more for less.
This is the typical approach—trying to compete head-on, going after the same clients as everyone else. But this strategy rarely leads to long-term success. Instead, it just puts you in a crowded race where winning becomes harder each day. What if there were ways to beat competition without constantly fighting for the same slice of the market? That’s where creating your own product from your knowledge can change everything.
The Framework to IP strategy allows you to shift from the crowded field of direct competition to creating something new and unique. It’s about taking the knowledge, methods, and processes you use every day and turning them into intellectual property (IP) that you can sell as a standalone product. This could be a training program, a specialized methodology, or even a digital toolkit that captures the unique way you solve problems.
When you package your knowledge into a product, you’re creating a whole new offering that isn’t limited by your time or location. Unlike traditional consulting, where you’re paid only for the hours you put in, a product can be sold repeatedly. This means that instead of just fighting for existing clients, you can reach new markets and create new demand—one of the most effective ways to beat competition without getting stuck in a price war.
How AMPLIFIES Helps You Beat the Competition
This approach is not new—some of history’s most successful people used similar strategies to set themselves apart. Take Virginia Apgar, for example. She was a doctor who developed the Apgar Score, a quick test to assess the health of newborns. Instead of just sharing her knowledge as a service, she turned her method into a standardized scoring system, making it a product that hospitals around the world adopted. She didn’t just fight for recognition as a doctor; she created something new that made her name synonymous with newborn care.
Then there’s Isaac Newton. His discovery of gravity could have remained just another scientific finding. But by giving it a memorable name, “gravity,” Newton turned it into a cornerstone of modern physics. He made it easy to understand and market, ensuring that his work became a fundamental concept that others built upon. He wasn’t competing with other scientists over discoveries; he defined the conversation.
Modern-day consultants have done the same, turning their expertise into signature frameworks or methodologies that can be licensed or sold as courses. They’re not just selling time—they’re selling a product that makes their knowledge accessible to a much larger audience.AMPLIFIES helps you beat the competition
At Zway, our AMPLIFIES program is designed to help businesses adopt the Framework to IP approach, offering a new way to beat competition. We help consultants and training companies identify the unique processes and expertise they already have, package them into a marketable framework, and protect them as intellectual property. This transformation allows you to sell your knowledge as a product, making it easier to reach new clients without the constant pressure to lower prices.
By turning your expertise into a product, you change the rules of the game. You’re no longer just another competitor offering similar services—you’re the owner of a proprietary solution that others can’t replicate easily. This lets you step out of the cycle of competing for the same business as everyone else and instead, create a whole new category of your own.
Ways to Beat Competition by Creating New Revenue Streams
One of the biggest advantages of the Framework to IP strategy is that it opens up new revenue streams beyond traditional consulting. When you package your knowledge into a product, you can sell it as an online course, license it to other businesses, or even create a subscription-based service. It’s a way to generate income without needing to book more hours or constantly pitch new clients.
Imagine you’re a consultant who’s been putting in long hours, trying to keep up with competition and maintain steady income. After adopting the Framework to IP strategy, you take your unique process and turn it into a packaged program. Now, instead of having to find more clients, you’re selling your framework to organizations that need that specialized knowledge. You’ve essentially created a new market for yourself, which is one of the smartest ways to beat competition.
Changing the Competition Game with Unique Products
Turning your knowledge into a product isn’t just about making money—it’s about changing how you play the game. Rather than battling for the same clients, you’re introducing a unique offering that sets you apart. Your framework or product becomes the reason clients come to you, not because you’re cheaper, but because you’re offering something they can’t get anywhere else.
This is especially powerful in crowded markets where it’s tough to stand out. By creating your own product, you’re no longer competing on price or service alone. You’ve got something unique that others don’t have, which allows you to charge a premium and justify your rates. It’s like creating a “market of one” where you’re the go-to expert for your particular solution.
Examples of Creating a “Market of One”
Many businesses have found success by creating their own frameworks and turning them into products. Just like Virginia Apgar made her scoring system a standard in healthcare, and Isaac Newton turned gravity into a household term, modern companies are using the same approach to set themselves apart. Consultants have turned their methods into courses, fitness trainers have developed branded workout systems, and chefs have published unique recipes in books.
These businesses didn’t just compete—they redefined the game by making their expertise a product. They created something that others wanted to buy and made their names synonymous with their methods. This allowed them to become leaders in their fields, not because they had more clients, but because they had something different to offer.
Conclusion: Finding Ways to Beat Competition by Thinking Differently
At the end of the day, the best ways to beat competition aren’t always about working harder—they’re about working smarter. By adopting the Framework to IP strategy, you can transform your expertise into a product, allowing you to reach new markets and create additional revenue streams without constantly chasing clients.
The AMPLIFIES program at Zway helps businesses tap into this potential, turning what they know into products that they can sell and protect. It’s a strategy that lets you step out of the crowded competitive field and into a space where you’re the leader. Instead of fighting for a piece of the existing pie, you’re baking your own. And that’s how you truly beat the competition.
