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AMPLIFIES™ How to Sell Your  Knowledge and Processes. 

Turn your existing processes into a valuable framework that generates extra revenue for your business—without extra effort - Let us show you how to use the new Framework to IP method.

And Then... Automate It!
hello world!
Who Are You?
You are responsible in your company for the revenues created from the assets, products and services you own.

Your business uses unique processes to deliver fantastic products or services and the knowledge you have gleaned over many years should make you the leader in your field.
Why you need Zway
The markets are growing and you know your business needs to grow, just to stand still!   

But your offer has become commoditised and you find yourself spending ever-increasing sums on brand awareness and marketing, just to stand out above the noise.
What's the solution?
1. Review the processes you use that serve your clients.

2. Embrace new AI technologies and ensure your processes work with as little effort as possible.

3. Use those processes and your knowledge-based assets to develop and launch new offers.  Offers so good, people will feel stupid saying "No".

Our First Chat Is Free

AMPLIFIES™  helps you Discover Hidden Value in Your Business – For Free!
As an addition to the process first outlined by Kyle Balmer in 2023, Zway created "AMPLIFIES" to help businesses like yours turn everyday processes and expertise into valuable, sellable assets. 
To show you how it works, we’re offering the first step of our 9-part program completely free—no strings attached.

What’s Included in Your Free Session?
The “A” in AMPLIFIES stands for Asset Discovery and Design.

We work with you to uncover the unique processes and knowledge you use every day making your business stand out.
Then, we design a framework around these assets, turning them into a product you can sell.
You’ll walk away with a clear and actionable framework—ready to boost your revenue and grow your company’s value.

Getting started is easy: Book your first call with me, and I’ll guide you from initial discovery to your final goal—A framework that will show you How to sell your knowledge and processes.

Book a Call To See What Can Be Done

Check Below To see If You Are In The Right Place.

Let's not waste your time.  If your business does not have systems, processes and knowledge that add value to your clients, then you don't need Zway.
Who Are We?
Zway is a digital transformation and IP enablement firm that helps businesses turn their internal processes and expertise into valuable, monetisable assets. .
What Do We Do?
We digitise and streamline business processes, applying AI and automation to create scalable frameworks that empower companies to generate new revenue streams and long-term value.
Why Are We Different?
Unlike others, we don’t just automate processes—we transform them into proprietary frameworks that unlock hidden value, creating intellectual property companies can sell or leverage to differentiate themselves in the market.
Who can use Framework to IP Strategy

Listen to this and think how much money you are leaving "unclaimed"

Zway has created a service around the journey from Framework to IP that includes:

1. Consulting on Programmes and IP Protection
2. Process design and Automation
3. Product Marketing
4. Graphic Design
5. Technical Support and implementation
6. Copywriting
7. Training

If This Is What Happens In Your Business..............

Create New Revenue Streams Without Increasing Costs
Profits are slim.
You need to find new clients
Competition is fierce
You feel frustrated and exhausted, constantly pushing to take on more clients and projects just to make ends meet. The long hours can lead to burnout, leaving little time for personal life or strategic growth, making you feel stuck in a cycle of constant hustle..
You feel anxious and uncertain. The pressure to find new business can be stressful, especially when existing income isn't meeting your needs. It can feel like a constant chase, draining your energy and taking time away from delivering quality work to your current clients.
You face fierce competition and struggle to differentiate. it can be frustrating and discouraging. You might feel like you’re blending into a crowded market, making it difficult to stand out and attract clients. This can lead to self-doubt and a sense that no matter how hard you work, it’s tough to get ahead.

Then We Need To Talk. Click on the Calendly Link Now

The video below tells you all about the package of services Zway provides with every deployment and automation project.  Zway uses a framework called DEPLOY™ and you can follow it through, with us, as we bring your business  process automation project to life.
Learn more.

UK Examples of How Other Consultants  Create IP from Existing Frameworks

RADAR
Deloitte’s RADAR™ framework focuses on identifying and assessing risks within a business while analyzing data to support decision-making. It is particularly used in financial services  

The RADAR framework enabled Deloitte to secure major clients in the banking and insurance sectors, helping them address regulatory challenges and optimize risk management. 

This has led to significant growth in Deloitte’s UK consulting revenue and has been crucial for securing lucrative contracts with financial institutions and other risk-averse industries.
SAFE
SAFE™ is a framework designed to scale agile practices across large organizations. Capgemini UK has adapted and used SAFE™ as a core part of their digital transformation services for UK businesses,

Capgemini has used the SAFE™ framework to win major digital transformation projects with UK enterprises  leading to significant consulting revenues. 

It has enabled them to demonstrate expertise in agile practices, making them a preferred partner for businesses looking to modernize their operations.
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ACTIVATE
The ACTIVATE™ framework is designed to guide digital transformation projects from initial strategy through to execution. It helps clients in the UK streamline operations and drive innovation by following a clear, structured process.


Accenture’s ability to apply the ACTIVATE framework to large-scale projects in banking, retail, and healthcare has made it a valuable asset in securing multi-million-pound contracts in the UK..

The Zway AMPLIFIES™ Framework

Framework to IP to Beat the competition
A - Assets Discovery & Design
Consulting skills help us to discover and design visual assets: Create infographics, videos, slides, or other visual graphics for your Framework that are shareable and help your ideas spread.

M - Media Sharing
Use it in your social media: Share insights and key elements of your Framework on LinkedIn, Twitter, and TikTok to build your online presence.

P - Pitch Creation
Create an Elevator pitch: Develop a one-page description of the Framework, potentially including diagrams to make it easily understandable.

L - Lead Magnet Development
Write a detailed guide: Create an in-depth guide or e-book, expanding on each step of your framework. It can serve as a lead magnet or even a paid product.

I - Instructional Videos
Produce a full video series: Create a series of videos that break down each part of the Framework, appealing to visual learners on platforms like YouTube.

F - Framework Trademarking
Trademark your Framework: Start the process to protect the name and visual representation of your framework, enhancing its value.

I - Insights Blogging
Develop a Blog post series: Write posts that detail each step and component of your Framework, improving your SEO and establishing authority.

E - Educational Workshops
Develop workshop materials: Create workshops around your framework for delivery to clients and at industry events, positioning your business as an educator.

S - Strategic Deployment
Strategic deployment of all content: Coordinate all the content and resources created in the above steps for a strategic roll-out that amplifies your brand and your client's awareness.

AMPLIFIES not only represents the services we offer but also suggests the impact our consulting can have on a client’s business—helping them to "amplify" their ideas into valuable intellectual property!
A Choice Of Engagement Models to create your own framework to IP.

A Done For You Approach

Zway can set out the entire programme of Framework to IP,  

We can agree on the timescales and the deliverables with you.

We can produce all of the materials for you and report on each stage.

This is a Managed Framework to IP solution.

A Done With You Approach

Zway can set out the programme during an initial kick-off workshop for this project.

We can agree on deliverables and distribute the workload with your own staff.

We can collate all of the materials and project manage from start to end..
Will You DIY Or Ask Us To Do It?.
Zway will show you exactly how Framework to IP projects work, sharing videos, PDFs, and presentations to guide you every step of the way. However, here’s the catch: the “Curse of Knowledge.” Simply put, you know your business so well that it’s tough to simplify and see it from an outsider’s perspective—which is key to success in these projects.

Attempting to tackle these projects internally can divert your focus from core work and drain resources. Zway specialises in running these initiatives efficiently and discreetly, ensuring your team stays focused while we bring value to life in the background.

Plus, we automate complex processes for clients every day, maximising every budget pound. When Zway is involved, you get exceptional value, typically for less than it would cost to do it yourself.
CLIENT CASE STUDY - CONSTRUCTION.
A Landscaping business that has built over £10m of annual revenues over the space of the last 30 years, the current owners have deemed it is time to retire.

The business is in a strong position with no debt and a strong customer base with strong reviews and goodwill.

The problem was how to create an environment where potential acquirers would value the company highly.  The industry has a standard multiplier of 3 x EBITDA and the initial projections were lower than expected, disappointing the Partners. Working with Zway has started to change the picture in their favour:

The largest and most successful part of the business deals with the provision of soft and hard landscaping sub-contracting in larger building projects. However, each new client's win follows a competitive and drawn-out tendering process. Future business acquirers were being put off because the existing owners managed this part of the business themselves, and it was time-consuming. Making it hard for the existing owners to step away.

Additionally, larger projects carried extensive risk if final project part payments were not forthcoming in a timely fashion and created issues when agreeing working capital required.

Zway has been retained to create a new 99% automated process for tender submissions and projects management and to create a new framework to IP strategy.
*      6-Month Project

*      Over £10m Revenues

*      Zway Enterprise Pack

*      Construction

*      Automation and AMPLIFIES

*      500% ROI to date

The TURN-LEAF acronym reflects both the family name and the landscaping focus, while maintaining a clear representation of the process:

T - Tendering: Prepare and submit detailed tenders to win new projects.

U - Understand (Assessment): Evaluate project requirements, site conditions, and feasibility.

R - Resource Planning: Develop a detailed plan, including timelines and resource allocation.

N - Navigate Logistics: Coordinate the timely delivery of materials, equipment, and personnel.

L - Landscaping Execution: Implement both soft and hard landscaping activities according to the plan.

E - Evaluate (Quality Control): Monitor and inspect progress to ensure high-quality results.

A - Approval (Final Review): Conduct end-of-project meetings with clients to ensure satisfaction.

F - Finalize Payment: Secure final payments and address any outstanding issues.

Each part of the acronym has been defined in detail and automated systems deployed to ensure internal and external communications.

Zway is now working with the client to deploy RAG (AI Automation for tender responses) and this has had a massive, unexpected benefit.

The number of tenders that can be handled at any one time has risen from 3 to over 10. More tender submissions mean more wins, (even without raising the win-rate), however, the additional accuracy of margin calculations has also raised the closed order margins and lifted overall profitability substantially.

The new TURN - LEAF frameworks have now been registered and form part of the company IP.

Expected return on the Zway investment is over 500% in year one, taking only 2024 revenues into consideration. However, that return will increase 10 x at the founders exit when acquirers can see the existing owners are able to step away from the business without any loss of performance and the risks of financial penalties on each project have been vastly reduced, in turn reducing working capital requirements.

Do You Have a Valueable Item Hiding In Your Loft?

Your processes are an Intellectual Property you have hidden in your business. Allow us to help you find them and monetise them for you.

This Process Is Called KaaP.

Knowledge as a Product (KaaP is part of the Knowledge Economy and provides over £95Bn to the UK economy each year.
"The AMPLIFIES program by Zway taps into a key part of the KaaP concept—turning your expertise into a valuable framework that becomes intellectual property (IP). We help consulting, education, and training companies take the processes and knowledge they already use every day, and package them into a clear framework. This framework can then be sold as a product, protected as IP, and scaled. It’s all about turning what you already know into a product that can make you more money, add value to your business, and open new revenue streams.".
                                                                                                                                                                                                                                                                                                         Pat Graham - Zway.

TIRED OF OVERLOOKING HIDDEN BUSINESS VALUE THAT COULD SKYROCKET YOUR REVENUE?

Do you find yourself delivering exceptional value to clients, yet feeling like there’s untapped potential slipping through the cracks?
Are you constantly reinventing the wheel for each project, sharing profound insights that never transform into lasting assets for your business?
Have you ever wished there was a way to package your knowledge into a form that can generate ongoing revenue, without additional daily effort?

We know your expertise is vast, and it's a shame to see those impactful insights only reach one client at a time.

But here's the reality—you're a consultant, not a product developer. And focusing on what you do best shouldn’t prevent you from expanding your business legacy.

That's exactly why we created AMPLIFIES.

With AMPLIFIES, you can:

1. Transform everyday expertise into high-value products, freeing you from repeating insights and allowing you to focus on creating even more.

2. Uncover hidden potential in your processes, ensuring no knowledge goes unleveraged, boosting trust and value with clients.

3. Develop new revenue streams, providing you with financial security and a new dimension to your business growth.

4. Safeguard your processes with our proprietary frameworks, giving you peace of mind and maintaining your competitive edge.

5. Witness a significant boost in your company’s valuation, often seeing a 20x return on investment—without overburdening your current workload

Join the ranks of innovative consultants redefining success with AMPLIFIES. It's time your invaluable knowledge starts working for you.

HERE'S JUST A FRACTION OF WHAT MAKES ZWAY AMPLIFIES DIFFERENT FROM THE REST

Don't Delay, Book a Call Now

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